What does direct juice mean? A direct juice is not from concentrate. All ingredients are listed, and there are no hidden added flavors or synthetic vitamins. Why you liked this juice? The fruits are organically grown and are seed-to-mouth natural.® They are picked off the tree when they are perfectly ripe, and pressed fresh in the country of harvest. The juice is then gently pasteurised to preserve more flavor and nutrition. It is then carefully bottled for Natureland in Germany, and that is the secret of its goodness. This juice does not contain synthetic vitamin C. Note: Natureland cautions that excessive drinking of some juices may affect weight and dental health